When metalsmith Gabriel Craig took to the streets of Richmond, Virginia to acquaint people with handmade jewelry arts, he used polymer clay to introduce the concept.
His guerrilla marketing techniques earned him a story in the current issue of American Craft magazine and it’s an interesting read about the value and meaning of handmade items. Click on the bottom picture to see the video.
You readers have long understood the popular appeal and immediacy of polymer clay. We don’t necessarily see it as a gateway drug to metalworking however. For us it’s a daily vitamin that we appreciate as an art medium in its own right as demonstrated by the works of so many artists on this site.
Thanks to Elise Winters for the link. Have an inspired weekend.