I spotted Viva Beads in a local shop and had to explore further. Their beads are carried in a dizzying list of stores so I’m assuming we’ve got a big production going here. They carry a short list of patterns and their beads are all identically sized. Though the address is Northbrook, Illinois and the company was started by Lori Mottlowitz and Jill Manzara, I doubt they’re operating out of their kitchens.
I laud their success (nice color palette) and at the same time lament the fast food approach. Anybody know the story?